As a real estate agent, you know that having a constant stream of leads is essential to being successful in the industry. But where do you find them? Identifying and nurturing leads will require hard work and patience, especially as a new real estate agent with little visibility as it takes time to build credibility and trust in your brand.
One way to obtain leads quickly is by purchasing them from lead generation services or through a partnership program with a reputable real estate ecommerce platform. These services are typically sophisticated in their ability to deliver high-quality leads based on specific criteria you provide. They use various techniques like web scraping and online forms, to gather contact information from potential customers and present it in a ready-to-use format, enabling you to quickly start building relationships with them.
In this blog post, we’ll cover the top sources for buying real estate leads and why they’re so effective.
Pros and Cons of Buying Leads
Is it worth buying leads generation service? Before deciding if purchasing leads is the right option for you, it’s important to weigh the pros and cons. We’ll first explore the benefits and drawbacks of buying leads to help you make an informed decision.
Pros:
- Time-saving: Generating leads can be time-consuming due to the research and outreach work that goes behind it. Acquiring leads through purchase streamlines the lead generation process and frees up time for other tasks.
- Targeted at high quality prospects: Lead generation services often allow you to customize your lead search by targeting specific criteria, such as location, property type, or budget.
- Cost-effective: Buying leads can be more cost-effective than other lead generation mechanisms, such as advertising, which can be expensive and cannot always guarantee results.
Cons:
- Risk of Quality: The potential value or usefulness of leads can vary, so it is important to carefully consider the source of the leads and how they were generated in order to determine their quality. It is also important to ensure that the leads align with the goals of your business.
- Competition: Customer acquisition is not a sure thing using lead generation services. In fact, you may be competing with multiple agents who purchased the same leads. Ultimately, it will be up to the client to choose the agent to move forward with.
- Minimal ROI: It’s important to carefully consider the return on investment (ROI) of buying leads as some options can be very pricey. Make sure that the cost of acquiring leads fits within your budget and supports your business goals.
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Lead Generation Services
Zillow Premier Agent (ZPA)
The ZPA product is a set of solutions for agents looking to quickly connect with buyers and gain the tools and insights to help them find their dream home. You will have access to all of Zillow’s real estate platforms, including Trulia and StreetEasy, that boast millions of visitors each month. This means wherever a buyer goes across their network of sites, you’ll be their key point of contact.
How does that work? As a ZPA, your contact information is displayed alongside the listing agent’s. This allows buyers to potentially reach out to you based on your customer rating and the number of recent sales listed next to your name, instead of the listing agent.
Starting at 300 USD per month
Real Geeks
Real Geeks is a company that offers a variety of lead generation tools for realtors, including the ability to purchase leads and full CRM functionality. It mainly captures leads by encouraging users to sign up for email alerts of new listings and price changes on their high-converting websites.
Real estate agents have the option to purchase packages, tailored to their budget, that allow them to create targeted campaigns. These campaigns will generate quality leads from Real Geeks’ websites’ user base, which will be delivered to you on a monthly basis.
Starting at 299 USD per month
Boom Town
BoomTown offers advanced tools, such as best-lead matching and dynamic retargeting, in addition to features similar to Real Geeks. These additional capabilities make it a more suitable choice for larger teams. BoomTown generate leads largely through social media (including Instagram Ads) and Google ads marketing campaigns which are highly effective at lead generation and conversion.
It’s no surprise that 25% of top-producing agencies use BoomTown to drive their lead generation efforts. Amplify the results of the ad campaign further by using Allready.ai to effortlessly create ad copies of the listings. Try out the tool for free today!
Starting at 1,000 USD per month
Zurple
Like other platforms, Zurple captures buyer and seller leads through online advertisements and websites, engaging them in personalized follow-up conversations. What makes Zurple different is that it allows agents to create up to 10 websites targeted at specific sub-areas, rather than just a single website for a major city.
Zurple recommends targeting specific sub-areas with multiple websites in order to increase the chances of obtaining real estate leads. This is searching for properties to sell in large urban locations like New York can be too broad. So, this helps optimize your marketing budget by only advertising in specific areas that your most valuable audience isinterested in.
Starting at 305 USD per month
RedX
REDX is a lead generation platform that specializes in providing users with active homeowners looking to sell their properties. The platform uses advanced search techniques to locate FSBO properties and gathers detailed information on the owners, which is then compiled into a comprehensive list for users to access. In addition to FSBO leads, REDX also offers preforeclosure and expired listings.
While it is a great platform for buying leads, it is not a complete solution for lead generation, CRM, and marketing like other platforms offer. Users can purchase lead sources on a pay-as-you-go basis rather than on a subscription model.
Starting at 39.99 USD per month.
Identifying and acquiring qualified prospects for your business is critical for any real estate agent looking to generate revenue in this field. Fortunately, there are many options available when it comes to finding high quality real estate leads—from lead generation services to real estate marketplace partner programs.
What is the best lead generation source? The key is to take the time to thoroughly research and compare your options. By carefully considering the sources of leads available, you can ensure that you have access to a steady stream of potential customers that align with your budget and business goals. No matter which route you decide is best, remember that the key to success in real estate is to consistently follow up with leads and establish relationships with potential clients.
